Apple (ASA & ATT)
Contrôle le consentement tracking sur iOS (ATT): a restructuré l'industrie mobile adtech. Apple Search Ads capte ~60% du budget app install sur iOS
Search AdsPrivacy TechOS PlatformATTSKAdNetworkPCMOn-device MLPrivacy Sandbox iOS
HeadquartersCupertino, US
Founded1976
TickerAAPL
Revenue~$4B (Ads)
Employees~160 000
MarketsGlobal iOS ecosystem
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