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Ad Nuggets / Digital Commerce 360
Digital Commerce 360

Salesforce to acquire Braze for $5.66 billion to expand AI-powered marketing

Salesforce plans to acquire Braze for $5.66 billion, making an artificial intelligence (AI) play for technology to help brands respond to shopper behavior in real time. Under the definitive agreement announced Oct. 20, Braze shareholders would receive $47.50 per share in cash.…

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