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Ad Nuggets / Digital Commerce 360
Digital Commerce 360

Amazon Prime Big Deal Days in October drove $9.86 billion in online spending, Adobe says

Amazon Prime Big Deal Days returned on Oct. 6 and 7 in 2026, and data published by Adobe shows that shoppers spent more than when the event was held on Oct. 7 and 8 in 2025. The two-day sales event, which fell on a Tuesday and Wednesday in both years, saw online shoppers spend…

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