Ad Nuggets
Ad Nuggets / AdExchanger
AdExchanger

Live Sports Streaming Has The Fans. Now Advertisers Need A Smarter Way To Reach Them

Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences that show up together in real time. It’s no surprise that advertisers want in. According to research from Premion and Advertiser Perceptions, 73% of surveyed…

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