✦ Ad Nuggets
Ad Nuggets / AdExchanger
AdExchanger

PubMatic Jumps On The Show-Level CTV Targeting Bandwagon

Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform. The post PubMatic Jumps On The Show-Level CTV Targeting Bandwagon…

mediaadvertiserconnected TVCTVtargetingcontextual targeting

Read the full article on AdExchanger →

Track more AdTech & media news in the app →