✦ Ad Nuggets
Ad Nuggets / MarTech Series
MarTech Series

CallRadius Publishes Guidance for Advertisers Ahead of Google’s October 1 Local Services Ads Missed-Call Billing Change

Missed calls during business hours become billable when the caller stays on the line for more than 20 seconds, and some follow-up calls can also be charged Starting October 1, 2026, Google will begin charging Local Services Ads (LSA) advertisers for some calls that go…

advertiserGoogle

Read the full article on MarTech Series →

Track more AdTech & media news in the app →