Ad Nuggets
Ad Nuggets / Beet.TV
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IAB’s Gabilan: Agentic AI will Expose ‘Old Cracks’ in Ad Measurement

The humble impression may be living on borrowed time. When an AI agent browses the web, compares products and completes a purchase on a consumer’s behalf, what exactly did that consumer “see”? And if no human eye ever landed on an ad, does the impression even count? These are…

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