AdExchanger

How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution

Digital out-of-home (DOOH) is booming, which means programmatic’s share of the out-of-home (OOH) market is also growing. DOOH campaigns accounted for 38.4% of OOH spend in Q2 this year, according to research by the Out of Home Advertising Association of America (OAAA). That’s an…

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