VideoWeek

“Once You’ve Won a Race to the Bottom on Price, You’re at the Bottom” – Buy-Side View with The Kite Factory’s Gregor Chalmers

As agency work become less transactional and more collaborative, price is becoming less of a factor in client-agency relationships. "I think we are moving into an area where agencies are less transactional, and the best work we do with clients is where we are seeing genuine…

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