✦ Ad Nuggets
Ad Nuggets / Advanced Television
Advanced Television

ITV: Big Brother streaming continues to rise

Season 23 of reality series Big Brother is continuing to make a big impact on ITVX, clocking up 12.7 million streams so far – up 50 per cent on the 8.5 million streams recorded after 13 episodes in 2025. The series also had a strong second week of linear viewing, with five of…

streaming

Read the full article on Advanced Television →

Track more AdTech & media news in the app →