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Week in Review: UK Broadcasters Discuss Channel 4/UKTV Merger, NBCU Brings Agents to the Upfronts, and Ad Spend Soars Despite Consumer Caution

In this week's Week in Review: rumours emerge of C4/UKTV merger, NBCU brings AI agents to the Upfronts, and WARC releases new ad market data. Top Stories UK Broadcasters Reportedly Discuss Channel 4 and UKTV Merger The BBC and Channel 4 have held preliminary talks with the UK…

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