Forecast: Global ad spend surges 11.9% to $1.3tn in 2026

Global ad spend is forecast to grow 11.9 per cent to $1.34 trillion (€1.2tn) in 2026, according to data from WARC Media. This comes on the back of strong 10 per cent growth in 2024 and 2025. Advertising investment continues to grow despite consumer pressure and geopolitical…

advertisingmediaad spend

Read the full article on Advanced Television →

Track more AdTech & media news in the app →