Ad Nuggets
Ad Nuggets / AdExchanger
AdExchanger

Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them

For years, ad agency holdcos have been competing to build the best data and tech stacks. Fast forward to today, and agencies are looking to differentiate their tech stacks by building custom agentic AI tools for their brand clients. And they seem less interested in owning the…

DCO

Read the full article on AdExchanger →

Track more AdTech & media news in the app →