MediaPost

Paramount, WBD To Rebrand As Skydance Following Merger

Under the Paramount Skydance-Warner Bros. Discovery merger, the combined company will have a single corporate brand name - Skydance Corp. - the name Paramount Skydance chairman/CEO David Ellison gave it 20 years ago as a production company, Skydance Media, on the Paramount lot…

Read the full article on MediaPost →

Track more AdTech & media news in the app →