ExchangeWire

Black Friday Ads Don’t Work Everywhere: Parallel Study Finds Brands Need to Target Viewers in the Right Needs State.

Black Friday is one of the most crowded weeks of the year for advertisers. But a new study suggests that much of the content available to them may be a poor fit for the customer watching it. For each of [...] The post Black Friday Ads Don’t Work Everywhere: Parallel Study Finds…

Read the full article on ExchangeWire →

Track more AdTech & media news in the app →