AdExchanger

Who Is Teaching AI Who Your Customers Are? Why Identity is Your Most Critical Asset

Experian’s Matt Tipperreiter and AtData’s John Oronte on why marketers must prioritize data freshness and interoperability in the AI era. AI is beginning to automate how brands interact with consumers, but many marketing organizations are handing over the reins before they’ve…

Read the full article on AdExchanger →

Track more AdTech & media news in the app →