Ad Nuggets
Ad Nuggets / MediaPost
MediaPost

Ad-To-Sales Ratio Falls For U.S. Brands

The ad-to-sales ratio of 25 U.S. advertisers declined more than half a percentage point to 5.5% in the period between 2019 and last year even in the face of robust global advertising revenue, according to WARC, Marketing Dive reports Consumer goods were the outlier. "The…

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