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Programmatic Audience Data: Vistar Adds T-Mobile Audience Data to DooH Platform

Vistar Media has integrated T-Mobile first-party carrier data into its demand-side platform, giving advertisers access to thousands of audience segments for DooH campaigns. The data is available exclusively through Vistar’s DSP. Vistar Media has added audience segments based on…

mediaadvertiseraudienceDSPdemand-side platformDOOH

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