CitrusAd

SaaS retail media on-site référence, Carrefour et Leclerc comme clients clés en EU

Retail Media PlatformSaaSRetail MediaOn-siteSaaSSponsored ProductsFirst-Party Data

HeadquartersAdelaide, AU

Founded2017

ParentPublicis Groupe

Employees~300

MarketsGlobal · AU, US, EU · Carrefour, Leclerc, Walmart partenaires

Related activity

Publicis Groupe → LiveRamp Holdings (Data / Identity, $2.17B)

2025-05-17 · 169 brands you track (e.g. Peugeot, Citroën, Fiat) sit under Publicis — expect account-team ripple effects. Improve Digital is a tracked AdTech player (SSP, Publisher Platform) — check its profile for the fuller picture. Comparable: Zeta Global → LiveIntent for $250M (2024-10-01) — same sector (Data / Identity).

Publicis Groupe → Influential (AI influencer platform) (Influencer, ~$500M)

2024-06-18 · 169 brands you track (e.g. Peugeot, Citroën, Fiat) sit under Publicis — expect account-team ripple effects. Improve Digital is a tracked AdTech player (SSP, Publisher Platform) — check its profile for the fuller picture.

Publicis Groupe → CitrusAd (retail media SaaS) (Retail Media, undisclosed)

2021-09-21 · 169 brands you track (e.g. Peugeot, Citroën, Fiat) sit under Publicis — expect account-team ripple effects. Improve Digital is a tracked AdTech player (SSP, Publisher Platform) — check its profile for the fuller picture.

Publicis Groupe → Epsilon (data & loyalty, from Alliance Data) (Data / Agency, $4.4B)

2019-04-14 · 169 brands you track (e.g. Peugeot, Citroën, Fiat) sit under Publicis — expect account-team ripple effects. Improve Digital is a tracked AdTech player (SSP, Publisher Platform) — check its profile for the fuller picture. Comparable: IPG (Interpublic Group) → Acxiom Marketing Solutions for $2.3B (2018-07-02) — same sector (Data / Agency).

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