✦ Ad Nuggets
Ad Nuggets / Glossary / Ad Unit
formats

Ad Unit

A specific, defined space on a publisher's website or app available for advertising. Defined by dimensions, format (display/video/native), and position (ATF/BTF, pre-roll/mid-roll).

Learn more →

Explore the full glossary in the app →

Related terms

Ad Pod
Addressable TV
Advanced TV
AVOD
CTV
DAI