✦ Ad Nuggets
Ad Nuggets / Glossary / Skippable Ad
formats

Skippable Ad

Video ad format that allows users to skip after a defined period (typically 5 seconds on YouTube). Advertisers often only pay for views past the skip point. Cost-efficient and self-selected.

Learn more →

Explore the full glossary in the app →

Related terms

Ad Pod
Ad Unit
Addressable TV
Advanced TV
AVOD
CTV